Daily Archives: February 17, 2023

UFC and Project Rock Team Up For BSR 3 Shoe Collaboration

Muscle & Fitness UFC and Project Rock Team Up For BSR 3 Shoe Collaboration Dwayne Johnson’s “Project Rock” became an official partner of the UFC in 2022, and are today launching a shiny new dual-branded BSR 3 training shoe. Designed with impact absorbing cushioning that works to dampen explosive impact, these shoes are built to…

2023 Olympia Weekend Confirmed for November

Muscle & Fitness 2023 Olympia Weekend Confirmed for November After awarding nearly $1.7 million in prize money in December, eclipsing records for ticket sales, sponsorships and worldwide pay-per-view audience, organizers of the fitness industry’s most prestigious event have entered the planning stages for this year’s Olympia Weekend. Scheduled for the weekend of November 2-5, the…